BoAt Investigates Suspected Customer Data Breach

India’s leading audio and wearables brand, BoAt, is currently investigating a potential data breach. The company was alerted to the situation when hackers advertised a cache of what they claimed to be customer data on a known cybercrime forum.

The alleged breach, which the hackers claim occurred in March, led to the compromise of over 7.5 million customers’ data. The data sample uploaded by the hackers includes full names, phone numbers, email addresses, mailing addresses, and order numbers. TechCrunch, who reviewed a portion of the data, confirmed its authenticity based on checks against exposed phone numbers.

In response to the situation, BoAt issued a statement via email to TechCrunch. The company stated, “BoAt is aware of recent claims regarding a potential data leak involving customer information. We take these claims seriously and have immediately launched a comprehensive investigation. At BoAt, safeguarding customer data is our top priority.”

However, BoAt did not disclose any specifics about the ongoing investigation.

The leaked data includes references to Shopify. According to a report by Indian outlet Athenil, the alleged hackers claimed that they obtained the data using credentials stolen from BoAt’s systems.

BoAt, backed by key investors such as Warburg Pincus and South Lake Investment, leads India’s wireless earbuds market with a nearly 34% share, according to data provided by IDC. The company also dominates India’s wearable market, boasting a 26% market share.

In 2022, BoAt, valued at $300 million in its Series B round of $100 million in 2021, filed for its IPO to raise up to $266 million. However, the brand later postponed its public listing plans due to a slowdown in the public market.

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