Whether it is an online business or offline business, you must already know the importance of SEO (Search Engine Optimization) in the success of your business. According to a post by HubSpot; about 64% of marketers invest time in SEO. And why not, undoubtedly SEO plays a vital role in the success of an online business.
Search Engine Optimization (SEO) is basically a practice to increase the traffic and organic searches of a webpage or website. It is designed to improve the quantity and quality of web traffic visiting web pages, whether using organic or non-organic methods.
The basic parts of SEO includes keyword research, optimizing product pages, descriptions and listings, conducting website audits, and fixing website issues.
Before starting work on SEO, a well planned SEO strategy and tools are required. The better the rank of the website, the higher it will appear on search engines like Google, Yahoo, Bing and AOL. However, if you use below mentioned SEO tools, this process will be much easier for you.
We have seen many online business owners looking for the support of SEO. So, to help them out, we are making a list of free/paid SEO tools that they can use to sort out their SEO strategies. You can use these SEO tools to find keywords and measure their search volume. The ultimate goal of every online seller is to make their website appear first in the search result.
There are many SEO tools that can help you with your search for free ongoing organic search traffic, but it can take time and money to sort the wheat from the chaff. Thankfully, we have put together a list with 67 of the best SEO tools for 2022 in the form of list so that it is easy on the eye and mind. You can use these tools to improve your local SEO, eCommerce SEO and local SEO.
- Bing Webmaster Tools
- Buzzstream Tools Suite
- Convert Word Documents to Clean HTML
- Email Format
- Google Keyword Planner
- Google Analytics
- Google PageSpeed Insights
- Google Public Data
- Google SERP Snippet Optimization Tool
- Google Structured Data Testing Tool
- Google Trends
- Google Webmaster
- Internet Marketing Ninjas SEO Tools
- Panguin Tool
- Rank Checker for Firefox
- Schema Generator Tool
- Seer Toolbox
- SEO Toolbar
- SEO Tools for Excel
- Similar Page Checker
- Social Crawlytics
- Social Mention
- Text Cleaner
- Wayback Machine
- Wordstream Free Keyword Tools
- Xenu’s Link Sleuth
- Yoast WordPress SEO Plugin
- YouTube Analytics
- Majestic SEO
- Moz Link Explorer
- Screaming Frog
- Searchmetrics Visibility Charts
- Whitespark Local Citation Finder
- Whois Lookup
- Moz Analytics
Prepostseo is an online website that provides free SEO tools for Blogger, Webmaster, and content writers
Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources
Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.
Boomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.
Optimize your online social media sharing. Buffer allows you to share with your audience at the optimal times for greater visibility.
Use BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.
Most people know Buzzstream as an outreach platform, but they also offer a number of free link-building tools. This company gets it.
Despite the rise of Google Docs, Word still dominates much of the world.Copying and pasting has always been a hurdle, but this tool makes it easy.
Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.
Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.
10. Email Format
Email Format helps you find the proper structure for thousands of companies and organizations across the web.
The tool to replace Google’s popular keyword tool has been derided by some, but still offers data not available anywhere else.
12. Google Analytics
The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.
Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
Use this tool to see how your snippet may appear in Google’s search results. Add structured data, review stars, and more.
If you use Schema.org microformats or any other type of structured data, this tool will verify your markup.
17. Google Trends
See what’s trending in Google search results and view keyword search popularity over time. A must for trends.
18. Google Webmaster
The interface recently received an overhaul, and Google Webmaster remains a must-have resource of diagnostic and health tools for site owners.
IFTTT stands for IF This, Then That. The tool allows you to create automatic triggers between various apps, like Gmail and Twitter.
A great free Infographics resource that allows you to easily create graphics and data visualizations.
The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.
This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.
Need to send an email to an untested address, but you don’t want to spam them? Check it first with this mail tester to verify.
Want to know if Google is testing its algorithm this week? MozCast gives you a daily weather report to track changes in the SERPs.
25. Panguin Tool
This awesome tool connects with your Google Analytics account to help you see if and when you’ve been hit by Google Algorithm updates.
Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.
This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.
Everyone loves using Schema.org, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.
29. Seer Toolbox
SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.
30. SEO Toolbar
On of the most popular tools available, The SEO Toolbar puts a ton of information at your fingertips including backlinks and competitive research.
You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.
More raw data than any other SEO toolbar out there.
Want to know how any piece of content was shared socially across the major services? This is the tool to use.
Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.
Social Crawlytics allows you to conduct competitive research by showing you your competitors’ most-shared content. Lots of other features as well.
36. Social Mention
Social mention offers real-time social media search and analysis. Enter a search term and see who’s sharing what, right now.
37. Text Cleaner
Some of the best tools solve the simplest problems. Text cleaner cleans up all kinds of text formatting when copying and pasting between applications.
Every SEO loves Ubersuggest for its ease of use and wealth of keyword research ideas. Utilizing the power of Google Suggest, it returns hundreds of potential results.
39. Wayback Machine
Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.
Quick and easy website speed tool. Offers suggestions for improving performance.
In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.
Winner of the ugliest SEO tool on the planet award, Xenu is also one of the most useful. Crawl entire sites, find broken links, create sitemaps, and more.
XML-Sitemaps offers probably the easiest sitemap creation solution anywhere. Great for smaller sites when you need a sitemap in minutes.
If you could only choose one WordPress plugin for you site, the first would be from Yoast, and so would the second. This one sets the standard.
Offers video-specific analytics for YouTube videos. A must-have for YouTube video publishers.
One of the more popular link research tools, Ahrefs offers a large index and nice anchor text distribution charts. Mostly a paid tool, but they offer some free data.
CloudFlare works both as a CDN and a security service to provide your website with speed and safety.
Perhaps the coolest thing about Followerwonk is the ability to track your followers. Smart SEOs also use it for outreach and research.
KnowEm allows you to check 100’s of social profiles at once to check availability. Looking for the perfect brand name? Check KnowEm first.
50. Majestic SEO
You’ve probably seen Majestic SEO link charts all over the Internet. Great crawling technology combined with several free options make for great link research.
The standard SEO toolbar for legions of marketers, the MozBar allows you to perform over 50 key tasks right from your browser. Highly recommended.
When Google and Yahoo started removing backlink data from the public, Moz built Open Site Explorer to fill a huge need. See backlinks, anchor text, popularity metrics and more.
A cute and easy infographic generator. No experience required.
54. Screaming Frog
A powerful website crawling tool with a ton of features and customizations. A must-have for most serious SEOs.
Track the search visibility of any website, in addition to tracking winners and losers in Google’s search results.
The paid and organic keyword data offered by SEMrush is often scary good and comprehensive. Also great for researching competitors’ ads.
SERPmetrics flux charts track the flux for US search results across Yahoo, Bing and Google over a 30-day period. A paid API is also available.
Impressive competitive intelligence across a number of online industries. Competitor website stats are hard to come by, but Similar Web does a good job.
Free, quick, and lightweight analytics solution. Often used by those who want to avoid using Google Analytics for privacy reasons.
Project management and tracking made simple. Used and endorsed by Moz.
Finding local citations is key to local SEO. Whitespark offers a number of free and paid solutions to find the local citations to rise above the competition.
62. Whois Lookup
Find registration, contact, and administrative information for any domain.
The king of online video, Wistia offers SEO-friendly solutions for video hosting. Both free and low-cost options available.
64. Moz Analytics
The flagship of the Moz software suite, Moz Analytics offers a dashboard of all your important marketing data in one place with actionable analytics for better marketing.
Easy A/B testing and analytics to help you move toward success in your CRO efforts.
Raven offers a classic suite of SEO, content, and research tools popular with many marketers.
A powerful keyword research suite used by many top marketers, Wordtracker offers a generous free trial option.